Honza Soukup
UX in the age of AI
I work on UX in the age of artificial intelligence: where AI genuinely helps people, where it just gets in the way, and how to design it so people understand it, trust it and actually use it.
Whether someone types into a chat, talks to their glasses or to an AI pendant around their neck, the question stays the same: did it help, and do they trust it? So I map processes and data, decide what to automate and what not to build at all, and build working prototypes.
Today I apply this mostly to my own real-estate projects. For example, I built a system that goes through the land registry, aerial imagery, zoning plans and street-level photos and uses AI to find neglected plots with potential. Work I used to need a team for is now done by agents.
For five years I was a Senior UX Designer at the pharmaceutical company MSD (Merck). I have worked in UX since 2016, with companies such as SlidesLive, Aukro, StartupJobs, Mamio, Maplo and others.
what I believe
- The medium doesn't matter. Chat, voice, glasses, pendant. You design an experience, not a screen.
- Trust is a feature. AI that people don't trust doesn't get used, however good the model is.
- The cheapest AI feature is the one you don't build. The most expensive design is the one that ends up in the bin because nobody asked up front why it should exist.
- Speed is UX. People rate what saves them time as more user-friendly. That's where AI makes the most sense.
- Agents are users too. AI agents now read your website and API. Design for them as well.
writing (in Czech)
- How to add AI to a product so it actually helps peoplea five-step process
- Agents are users toodesigning websites and APIs machines understand
- Recorder for SlidesLiveMVP in 14 days, 30,000 speakers a year
references
“He proactively learns about the underlying technology or framework to ensure his suggestions and designs are relevant, feasible, and aligned with the project context.”
“Honza comes to meetings prepared and guides you through the whole process, even when you don't have time for the details. If you need an analytical approach, work on your UX and do proper research for it, you're in the right place.”
“The depth of the audit surprised me. We got useful insights for the further development of the website.”